About Our Team: Ray Irving

Ray began his career in 1975, when he joined his father Henry in the San Francisco office of PPS at the age of 23. In the ensuing four decades, Ray has personally appraised and/or sold more than 1,500 practices — with selling prices ranging from $25,000 to $23.1 Million.

Ray’s strengths are his candor; attention to detail; uncovering the not-so-obvious facts in order to make the appropriate disclosures; thorough and accurate financial assessments; astute understanding of the ever-changing marketplace with strong influences by Delta Dental and Dental Service Organizations (DSOs); crafting successful marketing plans; developing and maintaining relationships with allied professionals; keeping in close contact with clients; resolving conflicts and facilitating quick sales — all while transacting the sale in such a manner that minimizes post-sale issues.

Speaking Engagements

University of California San Francisco, Graduate Dental Program; Association of Managed Care Providers; Marin County Dental Society; Napa/Solano County Dental Society; Sacramento District Dental Society; Santa Clara County Dental Society; Southern Alameda County Dental Society; Dental Arts Study Group of Santa Clara County; South Bay Dental Study Group; numerous Chapters of the California Society of Certified Public Accountants and the Society of California Accountants; North Bay Chapter of The California Society of Enrolled Agents; Annual Valuation Conference presented by the California Certified Public Accountants Foundation for Education and Research; American Society of Appraisers Small Business Valuation Course; Annual Meeting of the National Associates Actuaries and Consultants, and the Annual Business Owners Conference conducted by the National Institute of Pension Administrators Educational Foundation

Superior Court Testimony

Has tendered Expert Witness Testimony in numerous superior courts regarding the value of professional goodwill.

Major Contributor

Valuing Small Businesses and Professional Practices by Shannon Pratt, published by Dow Jones-Irwin in 1985, Library of Congress Catalog No. 85-72255 and Handbook of Small Business Valuation Formulas, Fourth Edition, by Glenn Desmond and John Marcello, published by Valuation Press.


Guest on “Money Issues” radio show hosted by Timothy Sweeney concerning “Factors to Consider When Valuing your Professional Practice for Potential Sale or Estate Planning,” aired on KCSM-FM, National Public Radio.

California Department of Real Estate

Salesperson License November 7, 1975

DRE #00523584


Married 42 years to Edna. Father of two children, Evie and Trevor. Active volunteer in his Church where he has served on the Pastoral Council and Parish Finance Committee. Ray currently assists in the Rural Food Program of his Parish and is a Lector. Past Grand Knight of Council 3950 of the Knights of Columbus.

When not working, Ray enjoys spending time with Edna, going to the gym, driving back roads and finding funky roadhouses, enjoying a cold craft beer, walking ocean beaches and playing an occasional round of golf.

Our Mission at PPS

Our mission is to provide unmatched service, expert guidance and comprehensive resources to ensure the smoothest and most profitable dental practice transition.

Although the seller is our client, our commitment to excellence extends to both buyer and seller alike. As your agent, we are your advocate, adviser, consultant, facilitator, ‘matchmaker’ and negotiator.